How to Improve Your Website Conversion Rate
A website is an online representation of a company. Like its counterpart, a website is designed to give the audience complete information about your brand and turn them into customers.
It’s like the virtual office of your business where people can come, ask their queries, and make a purchase. If your website looks attractive for them, the probability of getting more conversions is higher.
The conversion itself is a vital function of your website. After all, having a skyrocketed conversion must be one of your main purposes in making a website, right?
That being said, making conversions from a website is a challenging job. Across industries, the average landing page conversion rate is 2.35%, which means every 100 visitors, only two customers will convert. This number isn’t bad, to begin with, but you can do better.
Here’s how you can boost your website conversion rates effectively.
Table of Contents
Provide engaging content
Content is vital in a website. That’s what drives visitors to your site and sticks around your brand. In other words, content is the one that your audience finds about your website through a search engine result page (SERP).
But what if they see irrelevant, unattractive content once visiting your page? The next thing they can do is to leave your site quickly, resulting in a higher bounce rate. On the other hand, if you craft valuable and informative content, audiences will spend more time on your site.
That’s why it’s essential to make your content appealing to retain your visitors. You can begin with improving your existing content and add more visuals to it.
Use explainer videos to capture your audience’s attention. Adding video content will hold visitors to stay longer on your page. Since videos provide fast information, most people will be more curious about your business and proceed to explore your website further.
If you publish articles, make sure to include images to support your posts. With visual representation, visitors can rest assured that your content won’t be boring to consume.
Include testimonials
Testimonials are a powerful method to increase customer trust. And as a business owner yourself, you must know that trust is an essential point when running a business. Without it, it would be extremely challenging to maintain your business longevity
If you provide a product, having testimonials is mandatory. It’s one of the many ways you can showcase to the world your service. With customer reviews, visitors can see how others have benefited from using your products.
Good customer reviews can significantly change the way people perceive your brand. Testimonials allow them to make a consideration even when they don’t intend to buy your products at first.
Optimize for mobile devices
Desktop and mobile devices have different interfaces. Running a website on a desktop will give an unlikely experience compared to scrolling through mobile phones.
Today, 5.13 billion people own mobile devices. That means most of them will browse through their phones more often than not.
If you own a business website, make sure to also adjust it for mobile devices view. Bad website experience won’t make mobile users convert because navigating your site alone is a hassle.
Your mobile pages should appear concise and simple. Simplicity will eliminate possible distractions, and more importantly, allow visitors to navigate the page better.
Boost your page speed
Imagine visiting a website with a super slow loading page. The close button is just too tempting to click. That’s where your audience chooses to leave your site before they even take a look at what’s in there.
How can people examine your website information when the page doesn’t load quickly? They won’t even read a single post, let alone considering purchasing from your store.
Page speed is vital in retaining visitors to your page. A study claims that around 40% of visitors abandon sites with a loading time of over 3 seconds.
The same study has also examined that a 1-second page delay will result in a 7% reduction of conversion in mobile devices. This suggests that page speed can significantly affect you in getting customers.
Moreover, page speed is also the key indicator of a good SEO score. Google determines your rank on SERP from your website performance. A slow-loading page won’t be helpful for internet users. Hence, a lower page rank.
Increase your page speed by auditing your website often. Faster loading time indicates that the website is well maintained, allowing visitors to have a good experience on your page. Reducing the media file sizes can also help your website loads faster.
Incorporate a clear call-to-action
When working on improving conversion rates, a call-to-action (CTA) is one of the most important parts to check.
A good CTA prompts visitors to take action immediately. Your CTA should be a copy that urges people to be a part of your brand, rather than pushing them to follow your words blindly.
Making a compelling CTA takes tons of practice. You need to know what sentence can influence people to make decisions. Generic CTA won’t make any conversion because that looks unattractive, to begin with.
For example, do not put a short CTA copy, like “Sign Up.” This is too common, and people aren’t intrigued to take action when looking at the overused word. Make sure to include an appealing copy that gives visitors a reason to click on them.
Conclusion
Website conversion is one of the underdog approaches in marketing since the conversion number isn’t that high compared to other mediums, like social media platforms. Still, making a conversion from a website should be on your marketing strategy list.
Although it looks daunting to gain any conversion from a website, you can follow the tips above to improve your strategy much more effectively.
